All our GU products feature a BEST BEFORE DATE. Often Best By Dates are confused with USE BY DATES, but the two labels tell consumers very different things. The Best By Date is recommended for best flavour, it is not a purchase or safety date.

Foods past their Best By Date can still be legally sold by retailers according to New Zealand law.

• Check the product listing for actual Best By Date of each product.

SPECIAL OFFER: 50% OFF ALL BEST BY STOCK!